DMG World Media’s The Vitality Show – held at Olympia from 29 March to 1 April – debuted a catwalk show and new media sponsor for its Style area.
Show manager Hannah Pike said: “The 400sqm catwalk show concentrated on providing ‘flattering fashion’ and Marks & Spencer’s provided its new spring/summer ranges, which were available in-store from 27 March, two days before the show.”
DMG’s You magazine headlined the Style area and offered readers VIP tickets with champagne and reserved catwalk seating. Pike added: “The Vitality Show worked with You magazine as it wanted to attract a wider range of women from 24 to 45 years old. Working with Marks & Spencer also helped attract the target demographic.”