The three month summer campaign kicked off on 31 May and will provide consumers with SoBe’s Pure Rush and V Water, at festivals, retail outlets, offices, commuter hubs and city centres.
Since SoBe is inspired by the culture of South Beach, Miami, the iD team are trying to evoke a 'Miami' feel to the activity by driving a branded SoBe Land Rover with professional roller skaters also on hand to entertain consumers.
The first five week phase of the campaign is visiting key commuter hubs, providing consumers with SoBe Pure Rush. There is also a SoBe Facebook page that consumers are encouraged to join.
The final phase of the activity will be at festivals including Glastonbury from 22 – 26 June, Global Gathering from 29 – 30 July and V Festival from 20 – 21 August.
To leave a comment and let us know your thoughts.
Since SoBe is inspired by the culture of South Beach, Miami, the iD team are trying to evoke a 'Miami' feel to the activity by driving a branded SoBe Land Rover with professional roller skaters also on hand to entertain consumers.
The first five week phase of the campaign is visiting key commuter hubs, providing consumers with SoBe Pure Rush. There is also a SoBe Facebook page that consumers are encouraged to join.
The final phase of the activity will be at festivals including Glastonbury from 22 – 26 June, Global Gathering from 29 – 30 July and V Festival from 20 – 21 August.
To leave a comment and let us know your thoughts.