ID Experiential has been commissioned by Britvic Soft Drinks to produce a three-month experiential campaign for its Drench water brand.
ID has launched a Drench "Top-up Zone" at Bluewater Shopping Centre to catch thirsty passers-by.
The zone features a "sonic chair" and "interactive table" which allow people to browse the web and listen to music using the latest touch screen technologies and noise reducing headphones.
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