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The activity will promote the Nestlé Hot Drinks portfolio, which includes Nescafé coffee and Aero hot chocolate.

“We are delighted to be working with ID in 2007,” said Nescafé Gold Blend brand manager Sarah Dossett. “The fact that it can offer the full experiential service in house is a real benefit. ID demonstrated a well-thought out creative direction that supports our proposition.

“Nestlé was particularly impressed with the level of integration, coupled with very sophisticated research and evaluation tools to help it demonstrate the effectiveness of this work.”

ID chief executive Paul Ephremsen added: “ID is thrilled to be working with Nestlé and the Nescafé team and this win cements all of ID’s hard work over the past few months in building its new senior team.

“ID has a very strong strategic, creative and business development team in place and is looking to build on the great clients that it already has, developing long-term relationships with a great portfolio of brands.”

Products to be marketed will be Nescafé Original, Nescafé Gold Blend, Nescafé Collections, Nescafé Partners Blend, Coffee Mate Latte Creations and Aero hot chocolate. Activity will start in the spring and will evoke Nescafé’s brand idea of ‘It’s all about you’.