Experiential specialist iD has been appointed by Britvic to manage experiential and sampling activity for the brand鈥檚 soft-drinks portfolio. The agency, which already produces campaigns for Unilever, Nestl茅, Diageo, Ecover and Yeo Valley, won the account following an extensive three-month process managed by Britvic鈥檚 procurement department. 鈥淲e are really looking forward to working with some of Britvic鈥檚 key brands,鈥 said iD client services director Nicola Jordan. The first event will take place this month.
ID wins Britvic contract
Experiential specialist iD has been appointed by Britvic to manage experiential and sampling activity for the brand鈥檚 soft-drinks portfolio.