Britvic has brought in iD Experiential to produce a 30-day experiential campaign for its Robinsons 'Be Natural' range.
The experiential drive will see the agency distribute 100,000 samples of the Robinsons drink and hand out roosting pouches for birds.
The ‘help give a millions birds a home' campaign is complemented by a website in partnership with the Royal Society for the Protection of Birds. There is also the opportunity to win a weekend trip to Bird World in Hampshire.
The campaign runs until 3 April.
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