ID Experiential takes Dora the Explorer and Spongebob Squarepants on the road

Nickelodeon UK has appointed ID Experiential to take its characters Spongebob Squarepants and Dora the Explorer on a nationwide shopping centre tour from the end of July to August.

Nickelodeon UK shopping centre tour
Nickelodeon UK shopping centre tour
The campaign is aimed at children aged from three to ten years and will allow visitors to take pictures with Spongebob Squarepants and Dora the Explorer, with images instantly available to download from the Nickelodeon website free of charge.

ID staff will hand out voucher booklets to parents with discounted offers on Nickelodeon products from a range of stores including Argos, Game and HMV.

The roadshow kicks off on 26 July and will visit Lakeside, Braehead, Metrocentre, Manchester Arndale, Victoria Centre, Meadowhall Centre and The Harlequin shopping centres until 14 August.

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