Baracho has more than 14 years of agency experience managing global brand accounts such as AB InBev, American Express, Carrefour, The Coca-Cola Company, MasterCard and Samsung. He joins HS&E from 9ine Sports & Entertainment, part of the WPP group, where he led new business development and strategic client accounts.
He has also worked for a number of communications agencies including W/McCann Erickson, Salem, Wunderman, Ogilvy and Grey.
Lucien Boyer, president and global chief executive of Havas Sports & Entertainment, said: "We are thrilled to welcome Bruno to the HS&E family and have such an experienced new business and operational lead at the head of one of our fastest growing markets.
"Thanks to the strong team on the ground and the backing of our global network of 35 offices in 20 countries, HS&E is well positioned to deliver creative and strategic ideas for brands looking to connect with Brazilian fans around events in meaningful ways."
He added the company’s Brazilian agency has already delivered work for Hyundai, Kia and AkzoNobel around the Confederations Cup, and is planning more programmes for these clients, as well as The Coca-Cola Company and other brands around the FIFA World Cup.
"Bruno will be working with a dynamic team, in particular with the agency’s head of new business & strategic planning, Noèmie Claret, who has been a key global resource in helping to prepare World Cup activations for all HS&E network agencies," Boyer said. "I am confident that Bruno will build on the recent successes of the team and ensure we stand out in this important market."
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