Founded in South Africa in 1999, Quirk has grown into Africa’s largest independent advertising agency, with four offices in Cape Town, Johannesburg, Durban and Nairobi. Quirk opened its doors in London in 2005 and its client list includes SABMiller, Financial Times, Tyco, Nestle and Hiscox Insurance.
Quirk London has carried out a number of events and experiential campaigns for its clients, including one for SABMiller which involved reaching out to key opinion formers and bloggers in the drinks industry and inviting them to Ghent in Brussels to tour a brewery.
The agency has also worked with one of the UK's biggest beauty brands, devising a roadshow to promote its premium moisturiser at shopping centres in key cities including London, Birmingham and Manchester.
The acquisition includes all five offices, however, the agency will maintain its independence and have a separate profit and loss statement as part of the deal.
Kate Cox, Quirk London managing director, said: "Quirk is the largest digital network in Africa - WPP has a focus on digital and emerging markets, so this deal makes sense for them. Our work focuses on how digital elements can interact with consumers in both the online and offline world, supported by experiential."
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