Music Dealers, which has with offices in London, the US and Mexico City, is helping provide HS&E’s client with music-related communications services such as brand music partnerships and live music activations.
Lucien Boyer, president and global chief executive of HS&E, said: "Brands are looking for content that creates conversations and connections with people. As such, we look forward to helping them leverage music in innovative and locally-relevant ways, thanks to Music Dealers’ unrivalled industry knowledge and our understanding of fan communities."
HS&E and Music Dealers are currently working together on a number of large-scale events for mutual client, Coca-Cola. Through its experiential marketing arm Ignition, HS&E is organising Coca-Cola’s sponsorship of the Olympic torch relay for the 2014 Sochi Winter Olympic Games, where they will take the Olympic flame to 2,900 towns and cities in 123 days.
Music Dealers is supervising the creation of the official Coca-Cola Olympic anthem, as well as live music performances throughout the relay.
For the 2014 Fifa World Cup, HS&E - through ignition - is organising the Fifa World Cup trophy tour on behalf of Coca-Cola.
The tour will travel to 86 countries, while Music Dealers will be creating adapted versions of the official Coca-Coca World Cup anthem using local artists.
Eric Sheinkop, Music Dealers chief executive and co-founder, said: "Music Dealers provides the most authentic music for today’s advertising and marketing, television, film and gaming industries, while breaking new bands across the globe.
"We’re honoured and excited to be working with such an experienced and trusted network as HS&E to provide brands with ways to maximise the power of music to engage their audiences across multiple communication platforms."
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