The strategic partnership was announced today (4 March) as part of the Sports Business Summit in New York. The international deal will allow Havas SE to boost its brand engagement and live experience offering for clients by ensuring that the experience is maximised for the greatest number of participants.
The global brand engagement network also said it will benefit from Seaters’ focus on technological innovation, as their website and mobile app offer a real-time solution for clients looking to evolve their hospitality activities. This will help with Havas SE’s work on hospitality services for the UEFA Euro 2016 tournament, the Rio 2016 Olympic and Paralympic Games and other upcoming major events.
The partnership follows a successful round of recent funding for Seaters, raising $4m (£2.6m) from investors in Europe and the US.
Jérôme de Chaunac, global chief operating office at Havas SE, said: "We are committed to helping our clients create long-term relationships with their fans through meaningful experiences around their passions. A great experience at a live event is one of best ways to do that.
"Full stadiums ensure a lively atmosphere and the best return for sponsors. By filling empty seats with fans, Seaters will help our clients make the most of their investments."
Jean-Sebastien Gosuin, co-founder and chief executive of Seaters, added: "Seaters is extremely proud to form this partnership with Havas SE. To get the support of a group such as Havas highlights the real potential of our innovative tool to maximise the fan experience and eliminate empty seats at events worldwide.
"We look forward to supporting the hospitality needs of Havas SE clients to ensure that they leverage the events they sponsor to the fullest. Thanks to Havas SE’s network this partnership marks a great next step in our development and growth internationally."
The Havas SE network operates a UK division, as well as Seven46, a campaign and content agency specialising in sport. The wider Havas Media Group, which Havas SE is part of, also includes Cake and Ignition.
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