Boyer, who was previously based in Paris, is moving to the capital as part of the company’s strategic development plan to be closer to key global clients.
All HS&E network offices, which consists of 35 offices in 20 countries, will report in to him in London, as well as their respective local management.
Boyer said: "This is an exciting new development for the Havas Sports & Entertainment network that will help us take full advantage of one of the world’s leading global hubs for sports and entertainment.
Boyer will be supported in global business development, strategy, planning, and network expansion by specialists in several international locations. This will included global chief operating officer Jérôme de Chaunac and global chief financial officer Guillaume Bailly, who are based in Paris; Fredda Hurwitz, global vice president strategic planning, marketing and communications, and Jez Jowett, global vice president digital and social media, out of London.
Other team members based in London, Paris, São Paulo, and Atlanta will also support him.
"As a global network with an extensive footprint, it became evident that our future development involves tapping into the tremendous opportunities in London, where we work with brands and organisations including The Coca-Cola Company, The Football Association, The Lawn Tennis Association, Sport England, Live Nation, Yahoo! and Aeroflot.
"We have delivered a number of fantastic projects for our clients, such as creating content and experiences for F1 fans around Burn’s Lotus F1 partnership; bringing football’s top prize to 89 countries for the FIFA World Cup Trophy Tour for Coca-Cola; developing a three-year communications plan for the IAAF; among other successes, which make us well-positioned to offer brands strategy and insight into fan engagement," Boyer explained.
"With the constant changes and innovation in communications, we are proud to help brands stand out by telling their story through shareable, relevant content and experiences that create meaningful connections with fans."
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