The alliance means that Thomson's 500-strong sales force will offer Google AdWords as an integral part of its ThomsonLocal.com online directory and WebFinder.com search engine marketing offerings.
Laurence O'Toole, business information and new media director of Thomson Directories, said: "This partnership will allow our customers to take advantage of the extensive reach of the Google network, which will aid them in attracting more targeted leads."
Google AdWords operates across Google's UK network, which includes sites such as Google.co.uk, AOL, Ask Jeeves, NTL and Virgin.net.
Kate Burns, Google's managing director of UK advertising sales, said: "Our relationship with Thomson Directories enables Google to provide more advertisers in the UK with access to Google AdWords, while building on our goal of connecting users with relevant local information."
Google currently provides advertisers with the ability to reach customers in local markets through a variety of targeting options including regional and city level, as well as through an address-based radius feature or by specifying latitude and longitude points.
Thomson can send link click-throughs directly to a business's website or to a specially created information page on ThomsonLocal.com for businesses without a web presence.
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