GlaxoSmithKline overhauls Poligrip denture brand

LONDON - GSK Consumer Healthcare is launching umbrella branding and revamped packaging for its Poligrip range.

GlaxoSmithKline overhauls Poligrip denture brand

The range currently includes , Total Care and Flavour Free fixative creams and Poligrip ComfiSeal Strips as well as Wernets Ultra fixative powder and Super Wernets.

These have been renamed Poligrip Ultra Wernets and Poligrip Super Wernets.

Freshed packaging emphasises the brand's healthy mouth icon.

A new website, , provides support and advice for denture users, including a denture-wearer‘s starter kit.

 

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