The TV ads, by agency Grey, feature the strapline ‘Fight Back with Beechams'. Ads will run in programmes including The X Factor.
It features a woman on her way to work being confronted from with Sumo wrestlers, which represent cold and flu symptoms.
OTC Drugs
Beechams launches £5m cold and flu campaign
LONDON - GlaxoSmithKline Consumer Healthcare (GSK) has launched its £5m seasonal campaign for Beechams Ultra All in One range.
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