The £2.3m campaign, by Grey London, is the first by the GSK-owned brand since 2006 and focuses on the promise that Horlicks will help consumers to relax and sleep at night.
The ad features fast-moving shots of people drinking various hot drinks at different stages of the day, including coffee first thing in the morning.
‘It clearly reinforces in the mind of the consumer the role that Horlicks plays in modern day life as the perfect way to unwind at the end of the day,' said Horlicks senior brand manager Sandi Boyden.
The campaign breaks today (4 January), and will be supported with an on-pack competition and in-store event by Billington Cartmell. The promotion offers a £1,000 prize every night to create the ‘perfect evening'.
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