The campaign runs from 4 May to late July. A 20-second TV ad created by Grey for GSK's Piriteze Allergy tablets will focus on unusual allergies that some people suffer from. The brand will also sponsor GMTV's Pollen Count from May to August with a particular focus on National Allergy Week, which begins on the 18 May.
Point-of-sale activity will focus on the Piriton, Piriteze and Flixonase Allergy brands. It will include pollen count indicators, posters and an allergy advice centre with information on the three ranges.
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