LONDON - GlaxoSmithKline Consumer Healthcare (GSK) has widened its Sensodyne enamel care range with the launch of Pronamel Daily Mouthwash.
The alcohol-free mint mouthwash is designed to help protect against tooth decay. It will be supported by TV activity, starting in September, which forms part of an £8.7m campaign for Sensodyne in 2009.
Other products in the range include Sensodyne Pronamel Gentle Whitening, launched earlier this year. It also included the Sensodyne Pronamel toothpaste, Pronamel for Children and a Pronamel toothbrush.
Sensodyne Pronamel Daily Mouthwash is available from the start of July.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
