LONDON - GlaxoSmithKline Consumer Healthcare (GSK) has launched a national TV campaign for its Panadol Advance Tablets.
The ads, which break on 13 July and run through August, are part of a £3.7m spend on the brand during 2009.
They will be supported by online banner ads and a consumer website, www.mypainrelief.co.uk.
It is the second TV campaign for Panadol Advance this year. GSK said the TV debut in February had helped boost sales and the new phase of support is expected to build on this success.
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