Gatorade 'pump up the G' by TBWA\Chiat\Day, Los Angeles

Gatorade... pumps it up
Gatorade... pumps it up

Gatorade is using rapidly edited shots of great sporting moments to 'pump people up' in a new spot by TBWA\Chiat\Day, Los Angeles.

The ad, directed by Joe Pytka, is acompanied by a rhythmical clapping soundtrack.