Gatorade 'we love sweat' by Abbott Mead Vickers BBDO

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Advertiser
Gatorade -
Agency
Abbott Mead Vickers BBDO -
Sector
Food and Drink and Soft drinks
"I don't do this for recognition. I don't do this for respect," explains the voiceover of the latest TV spot for Gatorade, by Abbott Mead Vickers BBDO.
The ad, which takes a leap into the mind of a runner, is entirely made up of a black and white film of a man running, while his voiceover explains his motivations for being an athlete.