Alex Hunter, former Head of Online at Virgin opened proceedings at Adobe's event, which was attended by marketers from a range of sectors and companies. He was followed by digital pioneers from organisations including the TimeOut Group, Lastminute.com and Adobe. Subjects being discussed included everything from the latest, affordable digital developments through to the different degrees of online engagement being generated by brands currently.
You can access all the presentations and panel discussions, as well as backstage interviews by clicking .