Advertising Technology News, Articles & Analysis

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Articles: 727 Results
Google on smartphone on laptop (©GettyImages)
April 23, 2025 by Jyoti Rambhai

Google reveals third-party cookies are here to stay

Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.

interior shot of Dentsu Lab London
October 17, 2024 by Ben Bold

Dentsu UK and Ireland opens Dentsu Lab in London to drive tech innovation

Virgin and On come on board as UK founding clients.

The logos of Outbrain and Teads
August 01, 2024 by Ben Bold

Outbrain snaps up competitor Teads for $1bn

Agreement follows speculation about deal.

A John Lewis store frontage
July 31, 2024 by Ben Bold

John Lewis & Partners rolls out retail media strategy and tool suite

Retailer has been trialling new capabilities with appliance brands Siemens and Bosch.

Google: focuses on ‘user choice’ in updated approach
July 23, 2024 by Lucy Shelley

Google ‘couldn’t contain collateral damage’: industry reaction to cookies U-turn

±±¾©Èü³µpk10 asked for industry reaction to Google's unexpected announcement that it has rescinded plans to deprecate cookies.

Grand Prix winner: McCann London's 'The everyday tactician'
June 19, 2024 by Ben Bold

McCann London scoops second Grand Prix in Direct Lions

The UK won four Direct Lions, one Creative Data Lion and a Creative B2B Lion.

petals and bottles of Comfort surround visitors inside Outernet's Now Building
June 06, 2024 by Ben Bold

Comfort and Mindshare take over Outernet with multi-sensory floral campaign

Influencer engagement handled by Goat.

Spectrograph image representing trend growth
April 17, 2024 by Adam Shepherd

Podcast advertising seeks new growth story

As our Audio Trends series continues, ±±¾©Èü³µpk10 looks at the impacts of a rocky year on a fast-growing industry, which

image created by @Joooo.Ann with generative AI
March 19, 2024 by Lucy Shelley

Generative AI is shaking up creator marketing budgets

Research shows seven in 10 marketers will increase generative AI creator content spend this year.

O2: VCCP’s Faith launches generative AI tool for O2’s marketers
March 12, 2024 by Lucy Shelley

Virgin Media O2’s brand mascot gets AI update from VCCP

VCCP’s AI creative agency Faith creates generative AI tool for O2.