Wendy Hooper from Brightsparks shares her thoughts on what skills employers and event professionals should equip themselves with if they want to build careers in the industry.
Looking for a job?
Experience: Intern or freelance at agencies during the holidays, attend seminars, network at events and visit agencies.
Team: Work at events/activations to learn from others.
Knowledge is king: Learn anything, from basic events knowledge to marcoms terminology and processes.
Looking to hire?
Internal training: May give you the best return. Although time consuming, it can deliver greater results.
Graduate programme: This is a useful way in which to help interns become full-time employees.
Hire an apprentice: Give them on-the-job training specific to your needs.
Internal growth programmes: The key to any organisation is to ensure those starting out can see a longer-term growth scheme in place.
Job specifications: Time spent at the front end will pay dividends by ensuring the right candidate is placed.
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