Apteco, which develops data analysis under the FastStats brand, will be promoting EuroDirect's Cameo consumer systems for the UK and overseas markets.
The two companies have been working together since 1996 when EuroDirect first licensed FastStats data analysis software, developing work on campaign planning, analysis and interrogation.
As part of the arrangement, EuroDirect will incorporate Apteco's FastStats Discoverer software into its data services to help build on its internal data management systems.
John Dobson, managing director of EuroDirect, said: "This alliance makes such good business sense. EuroDirect and Apteco have two different offers that entirely complement one another.
"We both also have such significant premier client lists that it makes sense to leverage each other's current relationships to build our respective businesses still further. By working together in this way we can optimise the penetration of both our brands within the marketplace."
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