The new product, Cameo Workplace, has been developed by using a combination of Census "journey to work" data and EuroDirect's Cameo Classifications.
EuroDirect says that the product can be used to help retailers plan sales and marketing activities around the workplace market, and to optimise promotions.
It comes in five different categories including Cameo Investor, for understanding the financial sophistication of workplace populations, and Cameo Financial, for evaluating the credit risk profiles of daytime consumers.
Leanne Douglas, group product manager at EuroDirect, said: "This is an exciting development for all the brands we see in the high street. Never before has journey-to-work data been collected for everyone, so this provides a truly accurate picture of 'lunchtime' potential."
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