Nalder is bringing nearly two decades of experience in the credit and marketing industry, joining the group from Ebiquita where he was responsible for operational service delivery, analytical solutions and new-product development.
Prior to that, Nalder was director of data intelligence at Wegener Direct Marketing and has had consulting roles with Equifax and Experian.
In his new position, Nalder, who has an academic background in mathematics and statistics, will focus on credit marketing and draw on the group's portfolio. This includes credit pre-screening and marketing intelligence software supported by a wealth of analytical, consultancy and database development services.
Nalder, who is a fellow of the IDM and a regular presenter on profiling and segmentation for the DMA, will be working across the three group companies -- Eurodirect, Callcredit and Gmap.
John Dobson, managing director of Eurodirect, said: "We are extremely pleased that Mike has chosen to further his career within the Skipton Information Group.
"He brings with him a wealth of supplier and client-side experience across the fields of DM and credit, along with a commitment to data-driven marketing which will undoubtedly strengthen our business."
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