LONDON - Walt Disney Studios Motion Pictures will be the first brand to promote a theatrical movie release on Virgin Media's new homepage with a takeover ad.
The film company is promoting G-Force, an animated guinea pig adventure that goes on release this week, using a homepage hijack of the Virgin Media site. The film will also be promoted with ads within the site's entertainment content areas.
The ads launch tomorrow to coincide with the release of the film.
The deal was negotiated between Virgin Media's sales house, IDS, and Disney's media agency, Carat.
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