The TV ad showcases the Virgin TV service offering of on-demand programming including BBC iPlayer and thousands of hours of films, TV programmes and music videos.
It follows the recent broadband and mobile ad campaigns which launched this year following the company's decision to drop actor Samuel L Jackson from its ads.
The ad, created by RKCR/Y&R, features a girl exploring a studio backlot at night. As she wanders through the vast buildings, she follows alight and discovers a rich and exciting world, with scenes featuring everything from a playful giant to a Mayan temple, cavalry, police cars and space ships.
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