The campaign will encompass TV, press, outdoor, cinema and digital. The TV ads will run from 10 August across a range of channels, including Dave, Sky1, E4, Nick Toons, CN, Boomerang and CiTV.
Disney XD is aimed at eight- to 14-year-olds, with a skew toward boys.
Nicole Morse, executive marketing director for the Disney Channels in the UK, said Dave and E4 were picked as advertising platforms to appeal to the whole family.
Press activity, including four-page gatefolds and full-page ads, will run this month and next in gaming and sport titles including Gamesmaster, Official Nintendo Magazine, Match, Sidewalk and Ride.
Outdoor work will include 2500 roadside and 950 mall 6-sheet sites, of which 75 are digital.
Disney will target the XD channel's intended audience with the Ultimate Gamer Challenge, an online game on the gaming site, Miniclip.com, themed on adventure series Aaron Stone.
Users will be able to gain access to exclusive Disney XD and Aaron Stone content using a webcam. An expandable version of MSN Messenger will keep participating viewers informed of the programme schedule and carry an Aaron Stone-branded background.
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