1. Survival essential
Making a shelter, finding food and attempting to escape are going to be high on your agenda -- so which brand will you find most useful in your attempt to tame the great outdoors?
Howies are an amazing company that make utility wear for people who are passionate about the outdoors. All their stuff is carefully sourced and natural, so one of their ventile pilot jackets would definitely help protect you from the elements.
2. Last taste of civilisation
The island has a plentiful supply of nuts and fruit, not to mention a healthy population of fish, so you will have plenty to eat. But which one food brand are you really going to miss from your old life?
Green & Blacks 70% chocolate. You can't beat it.
3. Best reminder of home
Successful survivalists always claim that it is mental attitude which sees them through. Belief that you will get back home is going to be vital -- so which brand will sum up home best?
For me it's the cartoon 'Rhubarb & Custard', it reminds me of Sunday lunches back in Upper Hopton; eating the real thing and then curling up on my nan's sofa to watch the cartoon.
4. Most welcome online brand
Eventually you manage to rig up your own connection to the internet using bits and pieces found on the beach but you have only one chance to log on to a website before it goes down -- which online brand will you choose?
I still enjoy reading The Onion, a satirical look at news stories and the media.
5. Ultimate luxury
Self indulgence is hard to come by on a desert island, so what brand would you be most excited to find washed up on the beach?
Given that I burn quite easily, it would have to be a sun cream. Dr Hauschka make great organic skincare products.
6. Transferable skills
You already work in the jungle of marketing so there are probably skills which you have acquired through your job which will come in handy -- or you may have other hidden talents. Which of your personal skills will help you to get to grips with life on a desert island?
Without question, on a desert island, my juicing skills will come in handy. All the early days of blending up different fruits and testing the results out on my mates and family will be invaluable to keep my diet varied and tasting good.
Adrian Whitefoord founding partner of Pemberton and Whitefoord comments:
Howies do great gear. I particularly like their T-shirts which are the perfect combination of wit and social comment. In fact, a previous resident of the island gave a Howies t-shirt to the head of the local tribe. The motif reads "WORK HARD CANOE HOME", this has since become their tribal motto and has been tattooed onto the bicep of all tribe members.
I am not a great choc fan but I do accept that comfort food will help to sooth the lonely soul. The trouble with chocolate is that in the sizzling heat of the island it tends to liquefy almost instantly, so perhaps a more robust form of confectionery would be more appropriate -- Werthers Original anyone?.
I think many animators today have forgotten that their art is essentially about fun. Too much emphasis on technical computer generated slickness and not enough heart. As a signed-up member of the 'Rhubarb and Custard' fan club (acting company secretary 1995 - 2001) I heartily agree with this choice. As to the real thing I will pass in favour of the stalk of the Rhubumba bush which is the most sought after plant on the island. It smells like a wart hogs armpits but tastes divine. I trust that Richard is also familiar with the exploits of Captain Pugwash? Some very useful seafaring tips could be derived from this show despite the dubious naming of the crew: Roger the cabin boy and Master Bates to name but two.
The Onion is a great website -- I was just looking at a spoof article about a genetically modified farmer who has hands like scythes -- could be a useful companion when it comes to harvest time.
Dr Hauschka products only seem to go up to factor 30 protection where as factor 150 is recommended on the island. Alternatively you could use the same methodology as the local witch doctor and smear your skin with snake oil. It doesn't stop you burning but when it heats up it makes you irresistible to the islands reptilian inhabitants who will happily attach themselves to you forming a protective shield.
Richard has the perfect transferable skill. I am sure he would conjure up some fantastic recipes using the fresh fruit on the island but beware, there are potential perils. One of the many fruit trees on the island yields something which looks very much like strawberry. Unfortunately it is potentially deadly. The poor unfortunate that ingests it comes out in a rash of purple spots and swells up to the size of a barrage balloon. The only positive is that, like the Great Wall of China, you are visible from space. This maybe a small price to pay to speed up your discovery?
Q&A supplied by design consultancy Pemberton & Whitefoord.
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