1. Survival essential
Making a shelter, finding food and attempting to escape are going to be high on your agenda -- so which brand will you find most useful in your attempt to tame the great outdoors?
It would be essential that I had a Bosch rechargeable screwdriver. Anyone who's ever used one would agree that no job is too small or too big for this tool. I'd use it to help construct a shelter and a raft -- or indeed as a weapon if the island was overrun by cannibals.
2. Last taste of civilisation
The island has a plentiful supply of nuts and fruit, not to mention a healthy population of fish, so you will have plenty to eat. But which one food brand are you really going to miss from your old life?
It would have to be Kellogg's Pop Tarts, especially the chocolate and mallow variety. Either cold or toasted, these delicious slithers of cardboard and mouth scalding toppings are ideal for breakfast or a snack at any time.
3. Best reminder of home
Successful survivalists always claim that it is mental attitude which sees them through. Belief that you will get back home is going to be vital -- so which brand will sum up home best?
Sky Sports. Enough said!
4. Most welcome online brand
Eventually you manage to rig up your own connection to the internet using bits and pieces found on the beach but you have only one chance to log on to a website before it goes down -- which online brand will you choose?
It would have to mcfc.co.uk the website of my beloved . I find it impossible not to log on every day and check out the latest media yarn that Kevin Keegan weaves. And, being on a desert island, I won't annoy anyone with nostalgic stories of when City was a force to be reckoned with.
5. Ultimate luxury
Self indulgence is hard to come by on a desert island, so what brand would you be most excited to find washed up on the beach?
A pack of Clinique for Men moisturisers and skin products. Have you seen the damage that the sun and sand does to your face!
6. Transferable skills
You already work in the jungle of marketing so there are probably skills which you have acquired through your job which will come in handy -- or you may have other hidden talents. Which of your personal skills will help you to get to grips with life on a desert island?
I would create a brand and an infrastructure for my island. With an eye on the future (and being rescued), I'd develop an intellectual property that held value should someone like Richard Branson fly over and decide to make me an offer.
Adrian Whitefoord, founding partner of Pemberton & Whitefoord, comments:
I am also a fan of Bosch tools but I am not at all sure about the screwdrivers potential as a weapon, particularly when faced with a native's blowpipe, loaded with a projectile soaked in the skin secretions of a poison dart frog.
Pop Tarts are a wise choice -- when heated in the scolding mid day sun, the napalm-like interior would prove a far more devastating deterrent than the Bosch.
Like Simon, I cherish the views of the football sage Kevin Keegan. I was particularly moved by the following words of wisdom I found on the Manchester City site: "The disappointment is as great as it could be. You feel you just want to get on a bus and get out of this place," he remarked. "The team that I picked I thought was right but obviously on the day it was not as we lost" -- poignant stuff indeed.
Clinique moisturisers are all very well, but Simon should consider an alternative skincare regime using local resources. Rubbing on the tallow extracted from tropical rodents can do wonders for the wrinkles - keeps the flies away too!
Q&A supplied by design consultancy Pemberton & Whitefoord.
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