1. Survival essential
Making a shelter, finding food and attempting to escape are going to be high on your agenda -- so which brand will you find most useful in your attempt to tame the great outdoors?
I'd be absolutely hopeless as a castaway. I can't do any DIY and the thought of finding creatures to eat makes me shudder... so the brand I would take is a Dorling Kindersley library of "how to" books such as practical first aid, positive thinking (to stop me going insane), medicinal herbals plants etc because I really would need help. I'm sure it must do an outdoor survival guide so I'd have that. Wonderful books -- a fantastic brand.
2. Last taste of civilisation
The island has a plentiful supply of nuts and fruit, not to mention a healthy population of fish, so you will have plenty to eat. But which one food brand are you really going to miss from your old life?
Diet Coke -- ice cold. I drink the stuff all day in the office and at home with vodka. It's addictive (the Coke, not the vodka).
3. Best reminder of home
Successful survivalists always claim that it is mental attitude which sees them through. Belief that you will get back home is going to be vital -- so which brand will sum up home best?
Sainsbury's. I seem to spend my life in there, especially now they have the mini stores popping up all over the place. The big one in east Dulwich is my local, it's clean and I always buy more that I meant to.
4. Most welcome online brand
Eventually you manage to rig up your own connection to the internet using bits and pieces found on the beach but you have only one chance to log on to a website before it goes down -- which online brand will you choose?
Bits and pieces found on the beach? Wow, that was clever of me...
Undoubtedly there's nothing like some factuous celebrity gossip to brighten up the day. Their newsletters each Thursday are worth waiting for.
5. Ultimate luxury
Self indulgence is hard to come by on a desert island, so what brand would you be most excited to find washed up on the beach?
There are so many to choose from, but it would have to be a French brand called Cottage, widely available in all French supermarkets. They do the most amazing fig body cream and a gorgeous vanilla apres douche spray. On a recent visit to France, I bought five bottles of the stuff back. Oh that and some Hawaiian tropic factor eight.
6. Transferable skills
You already work in the jungle of marketing so there are probably skills which you have acquired through your job which will come in handy -- or you may have other hidden talents. Which of your personal skills will help you to get to grips with life on a desert island?
Can I have two? Probably both optimism and independence. Always working out the best in a bad situation -- and have no problem spending time alone. Those and my swimming skills so I could get the hell out of there...
Adrian Whitefoord, founding partner of Pemberton & Whitefoord, comments:
I must admit I fear for Vikki's safety. I am not familiar with the French toiletry brand Cottage but surely a liberal application of Cottage Fig Body Cream would have appalling consequences. The resulting aroma could not fail to attract marauding bands of chimpanzees, ravenous fruit bats, and could even lead to a slow but well-coordinated attack by a three-toed sloth.
Q&A supplied by design consultancy Pemberton & Whitefoord.
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