De-construct redesigns Alico website as part of long-term brand campaign

LONDON - Isobar's digital creative agency De-construct has redesigned the website of insurance firm Alico as part of a long-term brand campaign that aims to establish Alico as a leading global insurance company.

De-construct worked in partnership with fellow Isobar interactive agency Molecular to create the website, which features Alico's refreshed brand identity.

went through a rebrand process at the beginning of the year and appointed De-construct to develop the new brand guidelines for its online properties.

De-construct and Molecular are also working together to deliver a full worldwide rollout of the refreshed Alico brand identity on a new sales sites that will launch later this year.

Kevin Holloway, client services director at De-construct, said: "Alico has a clear vision for how digital can support its business objectives and we look forward to working with our Isobar partner Molecular to help Alico realise its global ambitions."

De-contruct said it will deliver more digital developments next year that will highlight Alico's global footprint and deliver a significant competitive business advantage within the insurance market.

Nicholas Wright, senior vice president of ecommerce and digital marketing at Alico, said: "We are entering a new phase in the history of Alico and an engaging digital presence is core to our plan to help the business move forward.

"We have confidence that our partnership with de-construct and Molecular will surpass our expectations."

Alico has 19m customers in more than 50 countries.

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