The agency will manage the digital communications for the music festival, including developing the website, adding further media sales opportunities, promoting the event content and streaming the event online.
De-construct will enhance community section with a festival forum, richer profile functionality and improved image and video galleries.
The site will also feature live twitter feeds and news updates aggregated by Cake Group, along with artist content.
De-construct will also work closely with V Festival's newly-appointed digital sales house W00t Media, which will be responsible for the commercial proposition of the site.
Dawn Woodhouse, V Festival co-ordinator, said: "We've come a long way with our digital presence over the past year and are confident that de-construct will allow us to develop a digital community to rival any in the festival world.
"Our festival-goers visit the website all year round and our vision is to offer them the content and functionality to keep them excited and engaged.
"We want them to have a community that's the next best thing to going to V Festival event itself."
V Festival is now in its 14th year and was the first UK festival to operate over two counties and swap line-ups overnight.
Paul Glossop, director of business development at de-construct, said: "I've always been very passionate about the growth and development of the V Festival website.
"I've worked with Dawn and her team for many years and I'm thrilled that they have selected de-construct to take V Festival into a new digital era.
"The team at de-construct have the perfect mix of creativity and ability to bring V Festival's digital persona to life, and we're going to have a lot of fun making it happen."
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