The first phase of the campaign will include the premium whisky brand's new advertising slogan "Live With Chivalry" and its new global site will include brand advocates for the campaign.
In addition, de-construct has developed a system that ensures each market can customise their version of the site to match local content and marketing requirements.
In December, de-construct won the contract with Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, in a competitive pitch.
Formed in 2001, de-construct is part of Aegis-owned Isobar. Clients include Panasonic, Adidas, Jimmy Choo and the Barbican.
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