Euro RSCG 4D has been tasked with creating an integrated direct marketing and digital campaign to drive customers to a specially designed website and encourage sales of Alico products.
Alico, part of AIG, provides a range of wealth management, retirement planning, life and health insurance solutions and conducts business in more than 55 countries and regions around the world.
In addition, the agency will help to create a marketing database to underpin activity in the future.
Euro RSCG 4D's appointment follows the promotion of Matt Atkinson to global CEO of the agency.
Atkinson said: "The partnership with Alico is a welcome acknowledgement of our unique global marketing capabilities. Alico are a powerful force in the global life insurance market and we look forward to providing a truly integrated, creative campaign for them worldwide."
Nicholas Wright, senior vice-president of Alico e-business and digital marketing, said: "There is little relevance in the lives of today's consumer of separating online and offline, their behaviour and consumption is fully integrated; Euro RSCG 4D were the natural choice to provide us with a robust global campaign, crossing direct and digital."