The Money Management Survey is designed to enable financial companies to maintain good telephone relationships with their key audiences.
Companies that sign up to the scheme will also benefit from being named in the survey, with responders having agreed to be contacted by the named company in question.
The survey contains 40 questions and will give consumers access to products unavailable on the high street and the chance to win a 拢2,000 cash prize every quarter.
Saul Goldenstein, sponsorship director at Data Locator Group, said: "The survey is a ground-breaking approach to targeted data collection and we believe it will become a service paramount to the sector.
"It presents a new opening for financial companies in their marketing communications. Through this original approach we aim to establish lasting partnerships with key financial services companies."
The Financial Services Authority introduced the distance selling rules in October 2004 and has been recently updated to limit companies abilities to cold call consumers.
The new legislation states that if a company does not have an existing relationship with the consumer they are unable to contact them by telephone.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .