Data Locator launches new lifestyle survey programme

LONDON - Data Locator Group, the integrated data and sales firm, is to introduce its first nationwide printed survey programme, which it claims will see it collecting more lifestyle data on a weekly basis than any other supplier.

The distribution of this survey uses specific targeting for questionnaires, which are despatched to a total of more than 100 UK metropolitan conurbations and their associated outlying areas.

Each survey is tailored to each geographical region, through branding designed to suit specific areas and the inclusion of particular questions relating to each area. Every major metropolitan centre in the UK will be covered.

Data Locator claims that the weekly distribution of 100,000 targeted surveys will not only provide fresh personally volunteered data, but in addition offer clients the quickest data turnaround, with clients receiving data within one week of questionnaire completion.

Richard Webster, operations director of Data Locator, said: "The introduction of the mailed survey programme is a key development for the Data Locator Group and means we can now provide high-quality factual data from every available source.

"Through this we can offer our clients the most up-to-the minute, accurate data with the quickest turnaround. We are confident that this service is unparalleled."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .

Topics