The approach to data collection allows companies to promote their brochures or catalogues while providing them with insight into prospective customers.
Data Locator Interactive, the new-media division of Data Locator, claims the service is a risk-free path for brochure and catalogue exposure, operating on a pay-per-response model.
Catalogue giants Grattan and Freemans are already committed to the service and there are wide array of companies currently showcased on the site ranging from travel, home interest to food and drink.
Once registered, customers are able to request a brochure, with prospective customer leads returned to the client within 24 hours.
Data Locator says Brochures4me.com will generate traffic from its network of partner sites, and will deliver quality brochure requests from consumers who have actual interest in the client's specific products or services.
Richard Webster, operations director of Data Locator, said: "This innovative method of lead generation we believe will exceed our client's expectations by supplying them with invaluable customer insight while expanding their product exposure and ultimately increasing sales."
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