Known as Data Locator Partnerships, the service will focus on developing third-party relationships between Data Locator and its partners in the form of client-branded surveys.
These can be used by Data Locator's partners to undertake multichannel consumer research, which the company says can be done with little or no cost to the client. The information can be used to add value to customer databases, and potentially lift sales.
Data Locator benefits from the deal by finding consumers who are normally hard to source from list suppliers.
The development of the programme has been led by Data Locator partnerships director Ian Brown.
Brown said: "Data Locator Partnerships will provide clients with the opportunity to significantly improve consumer insight while adding considerable depth and sales value to their customer and prospect databases."
Brown was previously head of business development at EHS Brann Discovery.
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