will invest in the Trinity Mirror website by running advertising around each race weekend in the sport and motorsport sections, while also providing content for its motorcycle blogs and motorsports community.
Eurosport authority James Haydon will write a regular blog on the Mirror website, along with key riders of the 2009 British Superbike (BSB) Championship. The website will also feature video highlights of each BSB race.
Matt Horler, head of communications at Eurosport, said: "The timing of this new partnership is excellent. As the Mirror positions itself as a serious online destination for all things motorsports, Eurosport in the UK is rolling out promotional activity for its exclusive live coverage of the British Superbikes Championships.
"This deal enables us to talk to real motorsport fans and reach a wider audience through the Daily Mirror brand."
Earlier this month, the Daily Mirror announced a sponsorship deal with the Privateer Cup, a championship for non-factory riders within the British Superbike races for 2009.
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