British Eurosport will showcase the Italian league's top match live every Sunday at 7pm with highlights throughout the season.
Pierre-Jean Sebert, managing director of British Eurosport, said: "We felt there was something missing for football fans, so we're extremely excited to bring Europe's most refined, stylish and star-studded league back to the UK."
British Eurosport will continue its dedicated football coverage throughout
the year with UEFA Cup, Euro 2004 Qualifiers, Toulon tournament, Copa
Libertadores, UEFA youth and women's football, along with the channel's
weekly football round-up, Eurogoals.
All of the results, features, and player interviews will also be on eurosport.co.uk and Eurosportnews.
British Eurosport claims to be the most widely available sports channel in the UK, broadcasting international sport with a British perspective via Sky Digital, NTL and Telewest Broadband to over 9m UK homes.
The channel is 100% owned by TF1 of France.
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