What's your job title?
Head of communications for Eurosport UK.
Brands controlled?
Eurosport in the UK, which covers British Eurosport, Eurosport 2, Eurosport HD and Eurosport online.
Media agencies used?
In 2008, I have used BJK&E for planning and buying, while Momentum has provided digital project support and creatives. We also source ad creatives from our Paris HQ.
What's your priority at Eurosport over the next 12 months?
To maintain reach and ratings in the UK market for our TV and online properties, to support the commercial opportunities generated from the London sales team, and to continue to add value to the brand. Next year is Eurosport's 20th anniversary, so that will create exciting opportunities.
What are the main criteria you use when selecting an agency?
I always aim to work with people who understand our unique position in the UK market.
How has your career background prepared you for your current role?
I am a former journalist, which probably means I ask a lot of awkward questions. It certainly helps on the writing side of the job and when deadlines are pressing for delivering creatives. My previous jobs in sport have given me a good understanding of the sporting landscape, and which realistic opportunities exist around athletes and events.
Which medium can't you live without?
Professionally, I watch a fair bit of TV, combined with BBC Radio 5 Live. At home, the Sky+ box determines who watches what, with my two-year-old daughter winning more often than not.
Worst thing about working in media?
Politely batting away cold calls and feeling the need to check e-mails around the clock.
Best thing about working in media?
The opportunity to talk about and watch sport all day, plus access to a fantastic array of events and athletes. I work closely with programme producers, studio guests and presenters, so I can get close to our live programming and attend events on-site.
