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Topic page for Sponsorship at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Sponsorship articles and analysis
Blog: Why brands are poor performers in Formula 1
David Hornby is founder and managing director of consultancy business Why Not, which has worked on projects including the England
Mastercard to create 'Priceless' experiences at Goodwood Festival of Speed
Mastercard aims to tap into its cardholders' passion for motoring, having signed a four-year sponsorship agreement with Goodwood.
Hyundai creates immersive fan experience for Euro 2016
Hyundai Motor UK is launching a 'fan dome' experience in King's Cross, London, which will host 45,000 guests across 45
Manchester City FC signs up Wix.com as latest sponsor
Web development service Wix.com has become official website design and hosting partner for Manchester City.
Can the IAAF get back on track after Nestle becomes latest sponsor to sever ties?
After Nestle became the latest brand after Adidas to axe its IAAF sponsorship, the IAAF faces a grim future, with
Nestle joins Adidas by axing IAAF sponsorship in huge blow to athletics... and more
Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.
Supermalt announced as London Lions basketball sponsor
Beverage brand Supermalt has announced a new partnership with basketball team the London Lions for 2016.
Continental Tyres hands The Moment experiential Euro 2016 account
Continental Tyres has appointed The Moment to activate its Uefa Euro 2016 sponsorship campaign.
Does Adidas' IAAF exit hail a new era of sponsor power?
As Adidas allegedly pulls its sponsorship of the International Association of Athletic Federations (IAAF), Event asks whether sponsors are finally
Tennis match-fixing allegations show it's time for brands to clean up the mess in sport
Sponsors buying into sporting properties need to go in with their eyes wide open, and be prepared in case scandal
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