The brand partnerships include , Dominos Pizza, Blockbuster, Express by Holiday Inn, EA Sports, and .
Partners will offer V Card owners exclusive deals in return for branding on 750,000 V Cards valid from September 2008 until July 31 next year.
The brands will also receive exposure through branding in Varsity bars across the UK, on boards, posters, leaflets and menus in the main bar area and washrooms, as well as on Varsity's .
The Varsity V Card has 750,000 card holders, making it the UK's largest student loyalty scheme.
Myles Doran, head of marketing of Barracuda Bars, said: "The highly successful V Card contributes an enormous ROI to the Barracuda Bars business and brand partners play a key role in this."