The partnership, created by Cocktail Marketing, will see Holiday Inn print and distribute 30,000 double-sided A3 children's activity sheets promoting the Famous Five and the National Year of Reading.
The leaflets will be distributed via restaurants in 120 Holiday Inn hotels across the UK. The promotion will encourage children to enter a competition to win one of 20 sets of 'Famous Five: One the Case' books, and to take part in reading-based activities. A dedicated Holiday Inn landing page will link through to the Famous five website.
Awareness of the campaign, which kicks off this month and will run into Christmas, be driven by a TV trailer that will appear on Welcome TV screens at 80 hotels over the course of a month. The trailer will use clips from the Disney Channel's Famous Five programming and will also carry the National Year of Reading logo and web address.
Honor Wilson Fletcher, project director for The National Year of Reading, said: "The Famous Five books, with their new look, seem all set for the next century, proving that some of our best-loved stories just keep on being relevant.
"Enid Blyton has inspired generations of children of to get into reading, and we're delighted to work with Chorion to get reading out of the classroom and into family leisure time -- where we can remind people that, more than anything else, reading should be about fun."
Geri Halliwell, former Spice Girl and an ambassador for the National Year of Reading, said: "I love all of Enid Blyton's books. They have this incredible ability to transport you somewhere far away and wonderful."