The brand partnerships, which include , , Express by Holiday Inn, USC and , were chosen to target a key audience of 18- to 35-year-olds.
The brands will offer B Card owners exclusive offers in return for branding on 250,000 of the cards, which launch on August 19 and are valid until July 31 2009.
The partners will also receive exposure through extensive branding in all of the 25 Barracuda bars in the UK, including A boards, posters, leaflets and menus in the main bar area and washrooms.
Partner branding will appear on Barracuda's with a dedicated landing page for each partner offer and presence on the Barracuda e-newsletters and SMS texts.
Partners will also be offered advertising space on the bar's plasma screens, branding on staff uniforms, communications through themed evenings, product sampling and branded B Card vehicles, satchels, flyers, stickers and door hangers.
Myles Doran, head of marketing of Barracuda Bars, said: "The B Card is based on the highly successful V Card and both contribute an enormous ROI to the Barracuda Bars business and brand partners play a key role in this."
The Barracuda Group operates bars and pubs across England, Wales and Scotland under four names: Smith & Jones, Varsity, Barracuda Bar and Juniper.