The book details the biggest business mistakes ever made, and pitches these industry errors against the eight-seater Viano, presenting it as a great business decision.
Claydon Heeley was tasked with generating consumer interaction through the mailout, and has delivered a golf holiday promotion to incentivise response.
The marketing push is targeted at the executive transport and hotel industry, and all responses will be followed up by email, advancing data capture.
David Skerrett, Claydon Heeley's business director, said: "We know the amusing but apposite creative will resonate strongly with this cynical business audience and combining it with premium quality production values makes it a very satisfying campaign."
Claydon Heeley is launching the campaign on the back of a successful Viano mailout in January 2006, which consisted of a brochure and data capture card, sent out to 50,000 prospects.
Omnicom's Zulu Network has handled Mercedes-Benz since 2004 with Claydon Heeley managing direct work and sister agency, Agency Republic, the digital.