The extra space and more flexible seating of the restyled car are highlighted by the pack, which is headlined "There's space... and there's Mercedes-Benz space".
Going out to 50,000 prospects and customers to encourage test drives, the pack includes an expanding brochure, data capture card and introductory letter. There is also an incentive to win a family weekend at Disneyland.
Dave Woods, joint creative director at Claydon Heeley, said: "We wanted to dramatise the feeling of luxury and impressive space when you step inside the new Viano for the first time -- we think the creative solution achieves this."
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